Good personal relationships and ensuring there’s a good fit is my top priority with any new collaboration. As such, I’d love to introduce myself first so you can judge whether I might be the right person to help you out.

Convinced? Jump on over to my “services” page to see how I can help you out!

Business Values



Together we’re stronger, I’m a strong connector and get tons of energy from working with a wide range of people.


Flexible Learner

There is almost nothing I enjoy more than learning something new! I thrive in situations where we don’t yet know where to go and how to get there.


Energetic & Smiling Do-er

Een dag niet gelachen is een dag niet geleefd” (a day without a smile, is a not lived). Combine that with “Let’s just get going” and you’ve got me in a nutshell :-).


We’re all People

We should all respect one another, no matter your position in the company or where you come from.


Main Professional Interest Areas

donuts with different icings

Complex Problem Solving

Everything seems tangled up. You don’t know where to start. It’s just not clear what’s happening.

That’s where I thrive. Making complex problems simpler. Untangling the different aspects. Sorting through data. Talking to various experts. I help you bring it all together.

I am best at solving problems related to food & drink products, especially those where ingredients, recipe, processes, consumer needs, and business strategy all come together.

Continuous Development of People

Keeping your technical staff trained and up to date is easily forgotten. You may have ample leadership or personal development tracks. But where do your people learn more about the products they make?

It’s where I can come in. I’ll help you set up a training program that’s geared to your people.

I want others to shine and thrive.

Product Sustainability

Making sustainable products is challenging, mostly because it is so hard to define what sustainable actually is. Supply chains are complex and a lot of factors come into play. Are you aiming to reduce carbon emissions, or is water consumption your main concern? I have experience investigating the impacts of different ingredients and products.

I also believe this is the only pathway forward. We need to become more sustainable, whether it’s in how we use ingredients, the amount of trash we generate, or the energy we consume. Contributing to this space is crucial.

Professional Experience

Small – Large Companies

I’ve worked in companies with <10 employees and as well as for a global multinational.

Specialized & Broad

I have gained experience in both specialized science research as well as more general R&D consultancy.

Asking Questions

I’m not afraid to ask questions and challenge the status quo. My pet peeve? Hearing “because we’ve always done it that way”. That only makes me more adamant to find another way.


I enjoy and have experience working in a diverse team, with a wide range of backgrounds. Together we’re stronger. I surely don’t believe I have all the answers myself.

Stakeholder Management

It’s easy to forget, but so often the secret to success is communication! I have experience communicating with various groups of stakeholders (e.g. upper management, technical experts, pilot plant operators).

Hi, I’m Annelie

Owner & Founder of FoodCrumbles.com

I’m the owner and founder of FoodCrumbles.com, a website dedicated to making food science accessible for all. Also, I have extensive experience working in research and development (R&D) within the food industry. Over time I noticed how technical resources can be quite limited for small to medium-sized businesses. You might be too small to in-source these capabilities and external resources can be prohibitively expensive. It’s where I love to help!
There’s nothing that excites me more than learning something new and helping others out.